Marco Pellizzeri
Booking website for Dr. Marco Pellizzeri, an osteopath in Torino, Italy. Single-service booking flow with Meta ad landing page optimization, GSAP animations, Italian-language UI, and automated email confirmations via Resend.
- Industry
- Healthcare
- Year
- 2026
- Timeline
- 3 weeks
The challenge
Dr. Marco Pellizzeri needed a professional online presence to attract patients and enable online booking for his osteopathy practice in Torino. He was running Meta ads but had no dedicated landing page to convert clicks into appointments.
We built a fast, polished Vite + React website with a 4-step booking flow optimized for Meta ad conversions. GSAP animations create a premium feel, the calendar integrates business hours with holiday blackouts, and Resend handles automated booking confirmations. The entire UI is in Italian to serve the local market.
The approach
Brand & Design
Crafted a clean, professional aesthetic with earthy tones and smooth GSAP entrance animations that convey trust and expertise
Booking Engine
Built a 4-step state machine: hero landing, calendar with time slot generation from business hours, patient form with validation, and confirmation
Ad Landing Page
Created /prenota as a dedicated Meta ad landing page with animated CTA and zero-friction booking start
Backend & Email
Vercel serverless function processes bookings and sends styled confirmation emails via Resend API
What we learned
A dedicated /prenota landing page for Meta ads reduced bounce rate by giving ad traffic an immediate, clear action
GSAP animations on the booking hero create a premium feel that builds patient trust before they even start booking
Business hours logic with holiday blackouts prevents invalid bookings without manual calendar management
The stack
The outcome
booking flow
Meta ad optimized
GSAP animations
Automated email confirmations